01General Traveling Statistics
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Travel and tourism contribute roughly $5.81 trillion to the global economy.
Statista
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1 in 20 jobs depend on the travel industry.
U.S. Travel Association
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September 2022 saw an increase of 6% in travel spending compared to pre-pandemic levels in 2019.
U.S. Travel Association
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Cruise and ferry sales often reach their peak during the summer months.
SaleCycle
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Leisure travel was the most intended form of travel in 2022.
Tripadvisor
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Inbound tourism growth hit post-pandemic highs in 2022 and is expected to continue to grow in 2023 and 2024.
Statista
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Experiences are more important to travelers than purchasing items or finding the best deals.
Expedia Group
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20% of travelers agree that cultural activities should be prioritized during travel.
Tripadvisor
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Travelers are less likely to make purchases or book trips in January and February.
SaleCycle
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Post-pandemic travelers believe it is now more important than ever to splurge on travel.
Tripadvisor
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The number of Americans expressing interest in hotel stays during their travel is increasing.
American Hotel & Lodging Association
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The travel and tourism industries in the United States, China and Germany contribute the most to the overall GDP.
Statista
02Travel Trends for 2023
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Pet-friendly vacations are in demand by 1 in 10 travelers.
GWI
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74% of travelers are willing to pay for sustainable travel options.
Virtuoso
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While international travel is enticing, 90% of travelers claim they plan to take a domestic trip in 2023.
GWI
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Nostalgic getaways are at the top of 88% of travelers’ wish lists.
Booking.com
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55% of travelers are looking for trips to be “off-grid” and an escape from reality.
Booking.com
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With virtual reality on the rise, 35% of travelers claim they will be going on a multi-day VR travel experience in 2023.
Booking.com
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Travelers are likely to book domestic travel around 60 days in advance and international travel 80 days in advance.
Virtuoso
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Italy is one of the most sought-after travel destinations, as well as Spain, Greece, the Caribbean, and Singapore.
GWI
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Many travelers are looking to book mindfulness and meditation trips, silent retreats, and health getaways focused on both mental and physical health.
Booking.com
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Culture and language immersion is important to 51% of 2023 global travelers.
Booking.com
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More travelers are willing to splurge on helpful value-adds when traveling, including booking travel advisory services.
Virtuoso
03American Travel Statistics
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By 2027, it is estimated that inbound travel to the United States will produce $279 billion annually.
Commerce.gov
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Orlando is expected to be the most popular domestic travel destination in 2023.
AAA
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17% of travelers in the United States subscribe to a travel-related subscription.
Tripadvisor
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70% of Americans consider cleanliness to be an important factor when choosing where to stay and visit.
Tripadvisor
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Rest and relaxation is the most common reason (51%) Americans plan to take trips.
Tripadvisor
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The United States experienced a travel surplus of $6 billion in 2021.
U.S. Travel Association
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49% of traveling American adults expect to stay at a hotel chain establishment.
Morning Consult
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The most popular cruise port in 2023 is estimated to be Fort Lauderdale, which has popularized Caribbean and Central American cruises.
AAA
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75% of American travelers agree that seeing new places is a priority when planning trips.
Tripadvisor
04International Travel Statistics
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The recovery of international tourism was staggered across the globe due to differing restrictions, vaccination rates, and travel confidence.
World Tourism Organization
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Europe is the most popular international travel destination.
Statista
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In 2023, Rome, Paris, London, Sydney and Aruba are expected to be the most-traveled international destinations.
AAA
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Travel is ranked as the most enjoyable activity globally.
Travelport
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A majority of tourism experts expect international travel rates to reach pre-pandemic levels by 2024.
World Tourism Organization
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Relaxation and “getting away” are some of the top reasons international travelers book leisure trips.
Morning Consult
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France, Spain and the United States were the most popular travel destinations for international tourists in 2022.
World Population Review
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Half of the travel exports from international travel can be directly tied to travel and passenger spending.
U.S. Travel Association
05Travel and Tourism Industry
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In 2022, the tourism industry employed more than 5 million people in the United States.
IBISWorld
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18.2 million jobs in the travel and tourism sectors were recovered in 2021.
World Travel & Tourism Council
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Before the pandemic, the tourism industry supported 9.5 million jobs in the United States.
Commerce.gov
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The travel and tourism industry’s contribution to the GDP increased by 21.7% in 2021.
World Travel & Tourism Council
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2021 was the second worst year for tourism, overtaken only by 2020.
World Tourism Organization
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International travelers spend more in the United States than any other travel destination.
International Trade Administration
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Just under 2 million leisure and hospitality jobs were available in the beginning of 2022.
U.S. Travel Association
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Travel and tourism generated $53.4 billion in trade surplus in 2019.
Commerce.gov
06Travel Costs
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Food services are the highest travel cost for domestic travelers.
U.S. Travel Association
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Travel insurance policies usually cost around 5%-10% of the entire trip cost.
Squaremouth
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72% of those ages 18 to 30 are more willing to splurge on leisure travel.
Avail
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Airfare rose 36% in March 2022 to reach an average price of $300.
Bloomberg
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Of those traveling by plane, 50% would not pay more for free cancellation options.
Morning Consult
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Biometric payments for travel and upgrades may become more common in 2023 and beyond.
Amadeus
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Travelers between the ages of 18 and 25 spend around $1,900 per traveler for trips, the least of any adult age range.
Squaremouth
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In 2022, Americans spent 29% more on average when booking trips.
Tripadvisor
07Travel Demographics
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EU residents ages 65+ are more likely to take more frequent, longer vacations than other EU residents.
Eurostat
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84% of travelers from the United States are ages 40+.
Zippia
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Travelers ages 18 to 34 are more likely to book both domestic and international trips than other age groups.
Virtuoso
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In the United States, 57.1% of travelers are women.
Zippia
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Travelers ages 55+ are more likely to purchase travel insurance.
Squaremouth
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More than 50% of English-speaking travelers also speak Spanish.
Zippia
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China is the world’s top traveling nation and the United States is second.
Get Going
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Of travelers between the ages of 18 and 33, 40.1% claim to choose vacation spots based on how “Instagrammable” they are.
Schofields Insurance
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Andorra has the highest resident-to-tourist ratio in the world, boasting one resident to every 39 tourists.
Get Going
08Business Travel Statistics
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In 2021, business travel accounted for around $697 billion in travel spending.
Statista
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Around 60% of business trips are extended for additional personal vacation time.
Expedia
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The global business travel market saw a loss of more than $810 billion due to the COVID-19 pandemic.
Statista
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67% of travelers believe economic conditions will limit business travel in 2023.
Global Business Travel Association
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Business travel accounts for 14% of all travel spending.
U.S. Travel Association
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1.4 million jobs supported by business travel are still unrecovered since the beginning of the COVID-19 pandemic.
U.S. Travel Association
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78% of companies expect their business travel to increase in 2023.
Global Business Travel Association
09Solo Travel
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1 in 4 Americans planned to take a solo trip in 2022.
MMGY
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14% of solo travelers indicate that the pandemic negatively affected their financial ability to travel.
Solo Traveler
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46% of female travelers expressed concerns about their safety while traveling solo.
Tourlane
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The number of solo travelers is increasing due to social media influence, psychographic traits and interests.
Astute Analytica
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Solo travelers account for 17% of all global travel.
WTM Global Hub
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38% of solo travelers spend between $1,000 and $2,000 for their trips.
Solo Traveler
10Benefits of Travel
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Multicultural experiences, which can be experienced both internationally and domestically, can increase creativity.
Singapore Management University
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Post-travel, 73% of those ages 55+ experience health benefits — including better sleep, more energy and increased productivity.
AARP
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Travel can correct sleep patterns, either adding or subtracting sleep where needed.
National Library of Medicine
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More frequent vacations can actually decrease the risk of heart disease and metabolic syndrome.
Psychology & Health
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Emotional well-being, connections with family and friends and mental clarity are some of the most common benefits of travel.
AARP
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Traveling can actually make you healthier and happier by improving mood, changing life outlooks and encouraging increased walking.
Transamerica Center for Retirement Studies
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Vacations can lead to less stressful days, even five weeks after returning from a trip.
Verywell Mind
11Statistics on Air Travel
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The financial performance of air travel in all regions is expected to continue to improve.
Airlines IATA
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60% of air passengers who have experienced a travel disruption also had a connecting flight.
International Air Transport Association
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Air travel numbers are expected to reach 4 billion passengers by 2024.
International Air Transport Association
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Approximately 73% of all airline purchases are made on a desktop computer rather than a mobile device.
SaleCycle
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33.8 million flights were performed in 2022, up from 16.9 million in 2020.
Statista
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Fuel accounts for 24% of the airline industry’s total costs.
Airlines IATA
12COVID-19 and Travel
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The number of all travelers decreased by 72% in 2020 due to the COVID-19 pandemic.
Statista
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By April 2020, 100% of global travel destinations had COVID-19 travel restrictions.
World Tourism Organization
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66% of solo travelers want other passengers and staff members to be vaccinated.
Solo Traveler
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92% of companies were suspending traffic in May 2021 due to COVID-19 concerns.
Statista
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33% of English travelers, 55% of Singaporean travelers and 43% of Australian travelers have decided against 2023 travel due to possible travel restrictions.
Tripadvisor
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The travel and tourism industries lost nearly 62 million jobs in 2020.
Statista
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In 2020, Europe’s international arrivals dropped from 746 million to 303 million.
World Tourism Organization